IKEA: GINGERBREAD HOME

In a time while many people were stuck at home IKEA wanted to turn a famously frustrating activity into one that creates a bit of holiday magic. IKEA Gingerbread Höme: itty bitty replicas of IKEA’s best selling pieces of furniture to furnish the gingerbread houses that remain empty every year.

2021

PACKAGE DESIGN, INFORMATION DESIGN, ILLUSTRATIONS

WATCH THE CASE STUDY.

This project was developed at Rethink.

CCO: Aaron Starkman
ECD: Mike Dubrick
Head of Art / Creative Director: Joel Holtby
Associate Creative Director: Zachary Bautista, Geoff Baillie
Writer: Rahman Sobrie, Geoff Baillie
Art Director: Kevin Valladares, Zachary Bautista
Designer: Brienne Lim

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