Cypress Physio & Health
Cypress approached us to redesign their brand identity that would distinguish them within their industry while capturing their warm and welcoming essence.
Brand Identity, Logo Design
Inspired by the concepts of stretching, pushing, and pulling muscles during the physiotherapy process, we designed a custom logotype to reflect these movements.
The natural variations in the letterforms' thickness subtly evoke the essence of stretching and flexibility.
Design & Art Direction: Brienne Lim
CD: Hans Thiessen
This project was developed at Rethink.