IKEA: Gingerbread Höme

In a time while many people were stuck at home IKEA wanted to turn a famously frustrating activity into one that creates a bit of holiday magic. IKEA Gingerbread Höme: itty bitty replicas of IKEA’s best selling pieces of furniture to furnish the gingerbread houses that remain empty every year.

Packaging design, instructional design, infographics, illustrations

Watch the case study.

CCO: Aaron Starkman
ECD: Mike Dubrick
Head of Art / Creative Director: Joel Holtby
Associate Creative Director: Zachary Bautista, Geoff Baillie
Writer: Rahman Sobrie, Geoff Baillie
Art Director: Kevin Valladares, Zachary Bautista
Designer: Brienne Lim

This project was developed at Rethink.

In a time while many people were stuck at home IKEA wanted to turn a famously frustrating activity into one that creates a bit of holiday magic. IKEA Gingerbread Höme: itty bitty replicas of IKEA’s best selling pieces of furniture to furnish the gingerbread houses that remain empty every year.

Watch the case study.

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