Kraft Purgrains
Kraft approached us to create packaging that stands out from traditional consumer packaged goods (CPG). In response, we designed a brand that showcases our product—grains.
Packaging, Brand Identity
CCO: Aaron Starkman
CD: Joel Holtby, Jake Lim
Art Director: Skye Deluz
Copywriter: Jacquelyn Parent
Designers: Joanna Durkalec, Brienne Lim
Photography: Maya Visnyei
This project was developed at Rethink.