The Keg Logo Redesign
Instead of an overhaul, we evolved the brand from what felt like a lifeless, cookie-cutter franchise to what it is – a warm, welcoming and energetic restaurant that consistently delivers.
Logo Design, Brand Identity, package design, cpg
CCO: Aaron Starkman, Christina Yu
Creative Director: Loretta Lau
Art Director: Loretta Lau
Designer: Erin Maguire, Brie Lim
Illustrator: August Lamm
This project was developed at Rethink.